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There is much reason to look forward to a heavy trade this fall, and some of our merchants are making arrangements to secure as large a share of it as possible. They recognize the fact that Humeston is the best trading point in southern Iowas and propose to keep up its reputation so far as they can. The splendid crop that will be raised in southern Iowa this year will do much to stimulate business, and create confidence, and the towns that work to build up a large trade, are going to be rewarded, and on the other hand the towns that trust to luck and a supposed good Constitution are going to be left holding the sack. A pleasant chat with some of our merchants leafs me to believe that they will not have time to throw away holding sacks. They are going to have large stocks of goods, and propose to sell them at figures that will satisfy the most exacting. In fact they will leave nothing undone to make this all that could be desired as trading point. This is the proper road to success, and I want to say to the many readers of the paper, that you are cordially invited to come to Humeston yo do your trading and I believe you will be amply rewarded.

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weather prophets
Strange isn’t it how we are compelled to lose faith in humanity once in a while. And it is especially strange when we have to lose faith in the weather prophets. Of course there are some people who wouldn’t place any faith in a weather prophet if they were hired to, but I am not so particular. So long as they guess right about twice in a while, I allow them to keep a slight grip on my trusting heart. But this month my faith has got terribly out of repair and sags badly on all four corners. The prophets told s this was to be the bettest month of the year, and the most of us made preparation accordingly. I supposed I could dress in some light material and a clear conscience and worry through without much trouble, but alas, how we got fooled. The weather shifted around and brought back a small slice of winter it found up north somewhere, and caused everybody to hunt up their winter clothing. My light summer clothing was placed on the back of a chair to keep it cool, and my faith in weather prophets is for sale at a bargain.

source: The New Era
location: Humeston, Iowa